Tag Archive | Product Management

Product Awareness and Its Value from Goose Island Beer Company

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This past Saturday, my wife surprised me with an urban scavenger hunt through Boston sponsored by Goose Island Beer Company from Chicago. How could I say no, beautiful weather, drinking beer and becoming a mobile billboard for Goose Island.  Throughout the hunt, all I could think about is how we paid $22.50 (through Groupon) for the opportunity to promote Goose Island’s products through the streets of Boston and create product awareness to our Facebook friends and Instagram followers.  Brilliant on Goose Island’s part! Read More…

Product Management Driving Domino’s 12X Stock Growth

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While watching the Boston Bruins take a 3-1 series lead over the Detroit Red Wings, commercials advertising Domino’s new “Specialty Chicken” caught my attention.  I began thinking that chicken dishes were an interesting product expansion for a restaurant known for 30 minute pizza delivery.  So the next day, I Googled Domino’s and was shocked to see that Domino’s stock value has generated a 12x return over the last 5 years! Further digging has brought me to the conclusion that Domino’s is winning through product management by improving and expanding upon its menu with the help of technology to increase spend per order, as well as interacting with its customers to increase customer retention.

12X Growth, Amazing! Read More…