Tag Archive | Customer Lifetime Value

Product Awareness and Its Value from Goose Island Beer Company

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This past Saturday, my wife surprised me with an urban scavenger hunt through Boston sponsored by Goose Island Beer Company from Chicago. How could I say no, beautiful weather, drinking beer and becoming a mobile billboard for Goose Island.  Throughout the hunt, all I could think about is how we paid $22.50 (through Groupon) for the opportunity to promote Goose Island’s products through the streets of Boston and create product awareness to our Facebook friends and Instagram followers.  Brilliant on Goose Island’s part! Read More…

St. Patrick’s Day, Uber, and LTV

St. Patrick’s Day

This past St. Patrick’s Day, I was enjoying a pint at a South Boston drinking establishment when a couple of patrons began passing out Uber promotion cards. The card offered a free ride of up to $25 by downloading the Uber app and signing up for the car service. I struck up a conversation with one of the Uber reps. He indicated that with every successful sign-up and redemption he received $25. This all got me thinking about how Uber views its customer lifetime value (LTV) and whether this marketing campaign generate positive cash flow. Read More…