Archive | June 2014

Product Awareness and Its Value from Goose Island Beer Company

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This past Saturday, my wife surprised me with an urban scavenger hunt through Boston sponsored by Goose Island Beer Company from Chicago. How could I say no, beautiful weather, drinking beer and becoming a mobile billboard for Goose Island.  Throughout the hunt, all I could think about is how we paid $22.50 (through Groupon) for the opportunity to promote Goose Island’s products through the streets of Boston and create product awareness to our Facebook friends and Instagram followers.  Brilliant on Goose Island’s part! Read More…

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