Archive | April 2014

Product Management Driving Domino’s 12X Stock Growth

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While watching the Boston Bruins take a 3-1 series lead over the Detroit Red Wings, commercials advertising Domino’s new “Specialty Chicken” caught my attention.  I began thinking that chicken dishes were an interesting product expansion for a restaurant known for 30 minute pizza delivery.  So the next day, I Googled Domino’s and was shocked to see that Domino’s stock value has generated a 12x return over the last 5 years! Further digging has brought me to the conclusion that Domino’s is winning through product management by improving and expanding upon its menu with the help of technology to increase spend per order, as well as interacting with its customers to increase customer retention.

12X Growth, Amazing! Read More…

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