Archive | March 2014

St. Patrick’s Day, Uber, and LTV

St. Patrick’s Day

This past St. Patrick’s Day, I was enjoying a pint at a South Boston drinking establishment when a couple of patrons began passing out Uber promotion cards. The card offered a free ride of up to $25 by downloading the Uber app and signing up for the car service. I struck up a conversation with one of the Uber reps. He indicated that with every successful sign-up and redemption he received $25. This all got me thinking about how Uber views its customer lifetime value (LTV) and whether this marketing campaign generate positive cash flow. Read More…

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